Led the design teams that redesigned the entire line including graphics and packaging. Teams included all involved disciplines including manufacturing, processes and materials.

Objective was to reduce manufacturing costs while maintaining product integrity, quality and consumer image.

Fundamental design is still in use today.

As a primary team member at this start-up, worked closely with the technical and management team to create a totally new computer from scratch.

Initially, launched a line of video game accessories using an alternate technology to provide gamers with improved performance.

Company was sold, prior to production but was launched in 1985 by Commodore Computer. The basic technology advances are in use today in high performance, hybrid computers.

Consulted with owners to develop their concept into a marketable product.

Joined company as VP and led all sales, marketing and product development activities creating a line of video game accessories that gained broad distribution with all of the major retailers of video games.

Sourced and developed the industry's 1st, performing wireless controllers.